The cosmetic world is rapidly changing, with more and more people seeking ways to maintain a youthful appearance. One of the ways doctors and patients can accomplish this is through laser and body contouring treatments. In this episode of The Beauty Doc Podcast, Dr. Joel Kopelman, oculoplastic surgeon, interviews Mr. Ari Marom, the CEO of NY Laser Outlet.
NY LASER OUTLET
NY Laser Outlet is the leading cosmetic laser rental and repair company in New York City. While they are the largest laser leasing company in the tri-state area, they also provide their services nationally and internationally. They seek to help plastic surgeons, dermatologists, and beauty spas around the world. Their goal is to empower practices and help patients maximize their beauty by continuing to deliver great technology. With quick response rates and turn around times, they help their customers offer continuous and uninterrupted service.
The Future of Cosmetic Lasers with Ari Marom CEO of NY Laser Outlet & Plastic Surgeon Dr. Joel Kopelman
The cosmetic world is rapidly changing. More & more people are seeking ways to continue to look young and rejuvenated. One of the ways that we can accomplish that look and feel is through laser and body contouring treatments. Dr. Joel Kopelman sits down with the Ari Marom the CEO of the leading cosmetic laser rental and repair company in New York City. In this podcast we learn how NY Laser Outlet is helping plastic surgeons, dermatologist, and beauty spas around the world to continue to deliver great technology to empower their practices and help their patients maximize their beauty.
A Company Driven by Customer Service
Mr. Ari Marom stresses that NY Laser Outlet is focused on providing the best customer experience possible to all of their clients. They are not driven by their sales and actually offer their products and services at a very competitive price. By providing laser rentals, maintenance, and repairs, NY Laser Outlet helps doctors cut the overall cost of using lasers in their practices.
Mr. Ari Marom is very transparent about the real costs of purchasing or renting a laser machine. He goes in depth about the pros and cons of using lasers for your practice. Is your target market going to offset the price it costs to obtain and maintain the machine? To him effectively identifying your target market and catering to them is a huge factor in justifying the cost of your laser machine.
Marketing Your Cosmetic Laser Devices and Services
Going back to how much it actually costs to use these devices, Mr. Ari Marom and Dr. Joel Kopelman cannot stress enough that what you initially pay for your device will not be the final cost. You will definitely spend more money after the device is acquired to actually bring in clients. Marketing your device and services well is essential to making a profit. You have to ask yourself how much you are willing to charge your patients in order to offset the price of the machine and the marketing involved to attract them.
For example, Mr. Ari Marom goes into the difference between using lasers to remove tattoos and using them for body contouring. While lasers were initially popular in the use of tattoo removal, now the cost does not seem practical. He explains how people are more than likely not willing to pay for tattoo removal anymore. It takes hundreds to get a tattoo, but it can cost up to thousands to get it removed. If your practice is using lasers for that sole purpose, it is highly unlikely that you will see a significant profit. It’s all about finding procedures that will work for both you and your clients. You will need to branch out and seek procedures that will entice and attract your clients to your practice.
Mr. Ari Marom suggests using lasers for procedures that involve rejuvenation and tightening. Thanks to social media and celebrity influencers, these specific procedures are extremely popular right now. With such a high demand to maintain a youthful appearance, you are more likely to see clients who desire to achieve these results, with the potential of having returning patients.
Create buzz around your machine and the services you offer to attract clients to your business. Take into consideration the economics before purchasing or renting your machine so you will see profit in the end. NY Laser Outlet offers marketing education and support as a part of their customer service. They really excel in the laser marketplace and rise above their competition because they provide the latest technology with lower risks. They provide assistance in how to remain economically competitive in the marketplace through education, email marketing, social media, video testimonials, etc. They provide a strong sense of long term support by being there for the customer from the beginning of the process through the end.
The Importance of Proper Training using Lasers
In addition to helping doctors find an affordable solution to using lasers and profitable marketing strategies to promote business, NY Laser Outlet strives to provide its customers with an extensive training process. They ensure that their customers know exactly how to properly use their products.
NY Laser Outlet goes above and beyond basic training sessions. To them, proper training is not just learning how to turn on a machine and “use” it. They provide in-depth training sessions that dive into the science behind the lasers. Training involves being educated in the wavelengths of the lasers and what layers of the skin the wavelengths can penetrate.
Customers are also given the knowledge to properly ask their patients questions and get feedback. There are important things to consider before beginning treatment. For example, how much sun exposure has the patient recently had? Is the patient on medication? These are factors that can affect the treatment of the patient’s skin and must be asked before continuing the procedure.
All of NY Laser Outlet customers get hands-on training with their equipment, not just training in theory. Fully knowing the product gives customers an advantage because they can really “wow” their patients. They can supply information on the latest technology they will be using for their patients’ procedure. Doctors can go over expected results and make sure that their patients’ needs will be met during their consultation, resulting in happy customers that are more likely to refer your practice to other people.
Safety First
Both Mr. Ari Marom and Dr. Joel Kopelman cannot stress enough the importance of practicing safety first. By providing their customers with extensive training, NY Laser Outlet is ensuring that these machines are being used properly. Going back to being trained on the science behind the machines, safety is a priority because doctors will know how to properly utilize the machines. It’s important to know exactly how the lasers will penetrate the skin and the consequences of using the lasers. They will be well educated in not only the benefits the lasers can provide but also the adverse effects that can come from them.
Dr. Joel Kopelman thinks this safety-first approach is what sets NY Laser Outlet apart from their competition. Doctors may not always receive an adequate amount of support while renting a machine due to the fact that companies may focus on sales rather than on safe and proper usage. Other companies Dr. Joel Kopelman has previously worked with have had more of a hands-off approach when it came to customer service. They weren’t as concerned about the understanding of how to use the device, rather they only cared about how to turn the machine on and point to the problem area. NY Laser Outlet provides doctors with a great ethical point of view by teaching them to fully understand how to use their machines both theoretically and practically.
